Half-day Workshop: How to successfully Export F&B Products to China
Updated: 2018-04-26 09:37
Time: May 31
Place: Eurochambres, Avenue des Arts - Kunstlaan 19 A/D, 1000 Brussels, Belgium
China offers enormous opportunities for European small and medium-sized enterprises (SMEs) which produce food and beverage products. Two main elements drive Chinese consumers when they think about European products: safety and quality. However, EU SMEs must understand the market and how to approach it because of different regulations and the way to do business in China. It’s a country with different administrative rules and there are ample elements of this bureaucracy which are very tricky, including safety and quality issues of the products in particular.
This is the reason why the Belgian-Chinese Chamber of Commerce (BCECC) and EU SME Centre invite people to a workshop on How to successfully Export F&B Products to China.
The goal of the workshop is to provide a solid base concerning the planning of the marketing of food and alcoholic beverages and non – alcoholic beverages in the Chinese market. The participating companies will receive information and advice on import regulations and other existing procedures. The workshop furthermore covers practical aspects and presents best practices, making sure that companies can apply the newly gained knowledge in their daily business.
Programme
The half-day workshop covers five main modules and will be held in an interactive manner, involving an active participation of the companies, which are present.
13:30 Start
Module 1: Doing Research on the Market
• Overview of the F&B market in China
• Understanding Chinese consumers
Module 2: Preparing to Export
• Legislation system
• Registration process
• Market standards
Module 3: Meeting the Requirements
• Labelling
• Food additives
• Customs clearance
Module 4: Getting into Distribution Networks
• An overview of the different distribution channels in China
• Pricing and key success factors
Module 5: Before and After Transactions
• Due Diligence
• Payment Options
• Foreign Exchange Control
• Dispute Settlement
17:30 End
About the Expert
With more than nine years' hands-on experience in managing businesses in China, Rafael Jimenez (Business Development Advisor, EU SME Centre) offers advice for European SMEs in developing practical market entry strategies in the country.
Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.
For more information:
https://bcecc.be/workshop-how-to-successfully-export-fb-products-to-china/
Time: May 31
Place: Eurochambres, Avenue des Arts - Kunstlaan 19 A/D, 1000 Brussels, Belgium
China offers enormous opportunities for European small and medium-sized enterprises (SMEs) which produce food and beverage products. Two main elements drive Chinese consumers when they think about European products: safety and quality. However, EU SMEs must understand the market and how to approach it because of different regulations and the way to do business in China. It’s a country with different administrative rules and there are ample elements of this bureaucracy which are very tricky, including safety and quality issues of the products in particular.
This is the reason why the Belgian-Chinese Chamber of Commerce (BCECC) and EU SME Centre invite people to a workshop on How to successfully Export F&B Products to China.
The goal of the workshop is to provide a solid base concerning the planning of the marketing of food and alcoholic beverages and non – alcoholic beverages in the Chinese market. The participating companies will receive information and advice on import regulations and other existing procedures. The workshop furthermore covers practical aspects and presents best practices, making sure that companies can apply the newly gained knowledge in their daily business.
Programme
The half-day workshop covers five main modules and will be held in an interactive manner, involving an active participation of the companies, which are present.
13:30 Start
Module 1: Doing Research on the Market
• Overview of the F&B market in China
• Understanding Chinese consumers
Module 2: Preparing to Export
• Legislation system
• Registration process
• Market standards
Module 3: Meeting the Requirements
• Labelling
• Food additives
• Customs clearance
Module 4: Getting into Distribution Networks
• An overview of the different distribution channels in China
• Pricing and key success factors
Module 5: Before and After Transactions
• Due Diligence
• Payment Options
• Foreign Exchange Control
• Dispute Settlement
17:30 End
About the Expert
With more than nine years' hands-on experience in managing businesses in China, Rafael Jimenez (Business Development Advisor, EU SME Centre) offers advice for European SMEs in developing practical market entry strategies in the country.
Following a career at a senior level within the F&B and ICT industry, he arrived in China in 2009 as Director of a Spanish F&B company involved in the restaurant and trade business. He helped the company set up a Wholly Foreign Owned Enterprise (WFOE) in China, ran operations for three years and led a team of more than 100 employees. More recently he was Shanghai Office Director at a Management Consultancy Firm.
For more information:
https://bcecc.be/workshop-how-to-successfully-export-fb-products-to-china/
